The National Automobile Dealers' Association (NADA) is fed up with manufacturers' Customer Satisfaction Index (CSI) surveys. Last October, NADA Chairman Alan Starling called the time-consuming surveys "broken" and claimed they "undermine dealership operations". Now NADA's getting even. Autoexecmag reports that the organization is launching NADA-24, a survey that contacts customers within 24 hours of purchase and asks them three questions: Were you satisfied with your dealership experience? Would you do business here again? Would you recommend the dealership to friends and family? Well, would you? Oops, that's four.
NADA gets even
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