Last week at one of the country's most successful wine charity events (that's a category?) a new Rolls-Royce Phantom, with a sticker of $328,750, went for $800,000. What kind of wine were they swilling at this event? The auction took place in Naples, Florida and to try and validate the price for our readers the Phantom was "custom" due to a wine motiff in the color scheme and interior. But for that much dough there should be a year's supply of the good stuff in the trunk.