Honda Fit

It's official. Honda is bringing the sub-Civic sized Fit to the U.S., at least a variation anyway. AutoWeek quotes a Honda executive as saying the company saw Scion's success and answered "we can do that." But of course Honda won't be diluting their awesome name recognition with another brand the way Toyota did with Scion. Although it sure hasn't seemed to hurt Scion or Toyota at all. But it definitely cost them a whole lot of money in advertising, marketing and dealership costs. Expect the engine to be a 1.5 liter and the price to be around $12,000.

Share This Photo X