I am inundated with Toyota news this morning. Chrysler CEO Dieter Zetsche accused Toyota of "negative net pricing". The logic follows that for the past few years Toyota has been adding more features without raising prices, which in turn removes the headline-grabbing big rebates to move metal. All this boils down to what's better: inflating prices to offset the rebates that buyers expect to receive, or keep the price just below level of worth to kill incentives. Both sides will fight that they do not pursue these practices (Chrysler says they do not price a car with "incentives inherent" and Toyota denies pricing their cars any lower than they should be). Interesting read, this blame game. Just build better cars all around and lowered incentives should follow.