I just thought the headline sounded funny, as if it's a revelation that they do use incentives. December proved to be a bigger month than usual for the Japanese manufacturers using incentives to move metal. Honda increased incentives 24.3% (to $973) and Toyota was up 28.5% ($960), but still it is no where near the $3,000 - $4,000 levels that the domestics are at. Nissan was the biggest import offender by shelling out the average of $2099 per sale. It all goes to show, put money on the hood and cars sell better.


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