Automotive News ran a very light piece (is everyone off for Christmas already?) on how automakers use music in their television advertising. But the story didn't seem to make much sense to me. Sure it mentioned Led Zeppelin and Cadillac, Toby Keith and Ford trucks, Buick's use of Aerosemith, and Saab using Franz Ferdinand to shell the new 9-2X (a commercial I must've missed). The Mustang singing the Star Spangled Banner is probably the only cool one I liked. Left out were the Hummer "Happy Jack" commercial, one of my personal favorites. Nissan being way ahead of the hipness curve by using Modest Mouse for its Quest minivan was also omitted. And while they mentioned Celine Dion overshadowing Chrysler products and its failure they don't mention the success of Sting selling Jaguars. Hopefully I've filled in a few gaps. Either way songs don't sell cars usually but as a music critic I could probably find a few dozen excellent songs to serve as the proper backdrop to any car commercial. It shouldn't take a marketing degree to figure it out.
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
- Click on the icon for your Adblocker in your browser. A drop down menu will appear.
- Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.
- Refresh the Autoblog page you were viewing. Done!
You still haven't turned off your adblocker or whitelisted our site. It only takes a few seconds.