GM, Ford and DaimlerChrysler plan to announce "gifts" totaling $6.3 million to Detroit's effort to land the Super Bowl in 2006. Next year will be Super Bowl XL and I can't imagine the marketing push around that Roman numeral! The money is more than 40% of the amount, $14.3 million, a host committee needs to raise to sponsor the game. What does the money go to? The host committee pays for the teams' hotel rooms (because football players and teams can't afford it obviously), transportation, a party for the media, a public street party and ambiguous "administrative" costs.


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