Ford will give the Lincoln brand their first Super Bowl ad in more than a decade to show off the new Mark LT pickup truck. The Mark LT, a Lincoln-ized version of the F150 crew cab, will under cut its Cadillac competition by $14,000. The Mark LT does not have the "midgate" capabilities or a standard AWD system. The Mark LT will also be the official sponsor for Sports Illustrated Super Swimsuit Party and will be holding a contest called "Jet to Jacksonville" to award a winner to join the swimsuit party in Jacksonville, Fl.

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