AutoWeek says Ford to boost Jaguar, not sell it

Bill Ford admits he took Jaguar too fast too soon expecting a global target of 200,000 units. Hear that GM and Saab? "In retrospect, it was just too big a stretch," Ford said. "That end of the market doesn't lend itself to rapid expansion." They also point to the X-Type as a failure even though I quite like the looks of the car. There is no word on whether a second generation X-Type will see production. I say keep it but make it more distinct from the XJs, like the S-Type. It looks too much like a baby XJ as it is. The story guesstimates Jaguar lost $800 million last year. I guess something needs to be fixed over there. But of course there is no mention in the story of Ford ever contemplating selling the brand so no one knows where they came up with their headline.