It seems the rest of the world knows what most Americans don't; Mazda makes fun to drive cars. Today Mazda Motor Corp. announced a 68 percent rise in profits for the first half of 2004. Most of the success is due to strong sales in Europe where the Mazda 3, or Axela, is very well received by consumers. Mazda is also gaining ground in Asia but the company failed to sell more cars in the U.S. then it had the year before despite new models like the 3. I blame this failure solely on poor advertising and awareness of the new offerings here in the states. Everyone else seems to get it.