It seems BusinessWeek's Kathleen Kerwin (a news analyst) doesn't think Finnbarr O'Neill can pull off a Mitsubishi turn around. She states that other analysts don't believe new models like the Eclipse and Raider pick-up will sell well and that the company's quality picture is bleak. The only bright spot seems to be the Lancer Evolution. While that may be true, I think the company only needs to do minor refreshening to make the Galant a real player in the sedan market (rear folding seats, revised center console and more sound deadening material). They've already made the Outlander more powerful and the Endeavor has even gotten upgrades. They need to redesign the base Lancer and the images of the next gen Evo look amazing. Maybe BusinessWeek is a bit quick in its assumption that Mitsubishi will disappear. The only problem the company has is getting folks to consider them as an option when they're shopping for a new car and maybe the new Hyundai like warranty will get folks in the door. Because no matter how bad they're seen now, Mitsubishi's vehicles are still heads and tails above the Koreans as far as performance.
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
- Click on the icon for your Adblocker in your browser. A drop down menu will appear.
- Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.
- Refresh the Autoblog page you were viewing. Done!
You still haven't turned off your adblocker or whitelisted our site. It only takes a few seconds.