Actually, yeah, it is. However, this is absolutely not the reason Hyundai is gunning for a post-2007 US-market hybrid launch. Rather they're doing it because Toyota has been so overwhelmingly successful in their own hybrid endeavor. And whatever Toyota can do, Hyundai can do it for slightly less money, at least that's been the plan so far. The automaker aims to roll out gas-electric 'brids in Korea by the end of 2006, although they've already given 50 Click hybrids to the South Korean government.