Smart thinks that two main demographics will be most attracted to the ForMore SUV, its first US vehicle: the "core" buyer, who would find the car functional, especially with its AWD capabilities; and the "cool," who are looking for the latest piping hot bandwagon to jump on. Core buyers are likely to cross-shop the ForMore against the Toyota RAV4 and Honda CR-V, while cool consumers are expected to see the ute as competition for the Mini and Scion lines. Another group targeted by Smart is the so-called "creative class," those proficient at making stuff up. Perhaps the "patient people" should be Smart's central audience, considering the ForMore doesn't go on sale until September 2006.


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