It's interesting that Ford, with one of the most popular SUV lines ever The Explorer, is out to grab folks that no longer want to step-up to get into their SUV. The Freestyle aims to attract those buyers and offers a look of a lowered Explorer. In fact the styling looks like a cross between the Mitsubishi Outlander as far as height and the full size Explorer. This AutoWeek article states that from 2002 to 2003 sports wagon sales increased more than 40%. But the vehicles considered "wagons" include the very SUV like Lexus RX 330, Honda Pilot, Toyota Highlander, Acura MDX and Buick Rendezvous. Basically you can get all the surfboards and lumber you like in these and feel like you're driving a raised station wagon instead of an enclosed pickup truck.