I guess I'm the only one on the planet who loves Mazda's cars but hates the Zoom-Zoom commercials. Here is an interesting look at the success of the famous slogan complete with in-depth analysis we surely don't offer here. I just don't see how showing 20-something's hang gliding and getting a cell phone call translates to real life, especially with Michael Bay (Pearl Harbor) directing them. The scruffy-faced guy trying to sell the Mazda3 when it launched was pretty terrible too when it aimed at the "average Joe" driver. There has to be something inbetween. But it seems like I'm in the minority since everyone else likes to sing the "Zoom-Zoom" song.