As Chrysler's three American badges, including Dodge and Jeep, prepare to launch a reported 25 new vehicles through 2006 it's a pretty good idea for them to get their advertising message straight. What does a rebounding automaker do to capture the average Joe? It hires the ad whiz that rejuvenated Cadillac by pairing CTS images with Led Zeppelin. Does that mean when they introduce the Dodge Charger next year we'll be hearing Black Sabbath? Keep your fingers crossed.

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