For years the auto-industry has said halo cars like the Ford GT and Chevy SSR actually bring car buyers of other vehicles into the showroom and off the lot with one of their mass market vehicles. Not many people thought that relation actually equaled that many sales but for the first time a study taken by Foresight Research proves they do make an impact. 2,200 pick-up buyers were surveyed. 15% of those that bought Chevy Silverados and Avalanches said they were "somewhat" influenced by the SSR sport truck. More surprisingly 8% said their initial interest in the SSR was a direct result into purchasing a Chevy. This trend spread across Ford and Dodge buyers as well. Before the study automakers made specialty vehicles like the Ford F-150 Lightening on "gut" reaction. Now they have some proof they were right.
Halo cars proven to help sales
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