Although its sales are up over 18 percent in the first half of 2004, the Mazda Motor Corp. has three items on its agenda for North American growth: First, develop cars attuned to NA consumers. Second, "substantially" improve its distribution network. Thirdly, they'd be really excited to improve the way the public regards the brand, as they feel they're seen inconsistently worldwide, and especially in NA. Most of these issues can be blamed on Mazda's previous North American struggles, which contributed to several years of overall losses, from which the automaker is just now starting to recover. Mazda's executive VP John Parker also sees quality problems in the brand, which he claims must improve to match the level of technical quality the brand has achieved. With the way things are going with the 3, 6 and RX-8, I'd say things are looking up.