First it was a then cool Burt Reynolds, then the never cool David Hasselhoff behind the wheels of cool Pontiac muscle cars in movies and TV. Now Pontiac is using a much less subtle made-for-TV movie to promote their new GTO. In "The Last Ride" Dennis Hopper is the star behind the wheel. Having much respect for Hopper and without seeing "The Last Ride" I can't believe it was any good (it premiered Wednesday June 2 on USA to be re-aired today at 2 PM/1 Central, Sunday 1 AM/12 PM Central and Monday at 8 PM/7 Central). I'm going to Tivo it and report back, but no matter how good or horrible it is "The Last Ride" probably won't move any more GTOs off dealership lots.