The first vehicle designed exclusively for Scion, the tC coupe takes much advice from its Toyota and Lexus parentage and brings it to the new generation of consumers. The exterior suggests a more compact, brutish and tarmac-shredding Toyota Solara, and the interior is described as "Lexus-light". Perhaps most interesting is the concept of "monospec", as this Scion only has three factory options (paint, transmission, side-airbags), a strategy that keeps the pricing stable and allows Scion to focus on its youth-oriented m.o.: by making many "custom" accessories available to the consumer, personal expression becomes an integral part of the car-buying experience.
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