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Refreshed To Sell Confidence And Value, Not Innovation And Technology

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.


Plenty Improved But Facing Stiffer Competition Than Ever


Satisfactory Subway Substitution

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