Skip to main content

Review: 2010 Toyota Prius a miser with new moves

When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original Honda Insight beat the Prius to market in the U.S. by about six months, but the tiny two-seater sold in equally tiny numbers and had limited appeal beyond hard core hyper milers. In the coming weeks, Toyota dealers will start getting their first allotments of the all-new third-generation Prius, and while we got to spend a few hours with one on the west coast... Read More

  • 0
    Toyota Prius
    April 2013: Prius Sales Slow, Competition Grows Edition
    1367596560

    Year-over-year advanced-powertrain sales numbers in the US continued to slow last month as Japanese automakers like Toyota and Honda failed to hit the demand levels seen in 2012. A surge in Nissan Leaf sales, which helped push plug-in sales up 41 percent from a year earlier, and demand for newer Ford hybrids helped offset the effect of falling Prius ...

  • 0
    Toyota Prius
    Report: Toyota Prius line may not reach 2013 sales target
    1366654500

    2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little ...

  • 0
    Toyota Prius
    Emperor Bob Lutz doesn't disappoint in SAE World Congress keynote
    1366311300

    Sometimes, a little suggestion goes a long, long way. Speaking at the SAE World Congress in Detroit today, Bob Lutz took a proposal from the conference organizers to frame his speech around the idea that he was king of the auto industry for a week and ran with it. He said he'd need to rule over the entire US to get his ideas enacted, oh, and be an ...

  • 0
    Toyota Prius
    Hybrid sales up 32% so far this year, could hit 8% of market by 2020
    1364860260

    Hybrid vehicle sales jumped high in the first two months of 2013 – up 32 percent compared with the same period of 2012, according to Autodata Corp. A long-term forecast by Gartner Inc. is even more optimistic – while the market share for US new vehicle sales has grown to four percent for hybrids, that figure could double by the end of this ...

  • 0
    Toyota Prius
    Relax, electric-drive vehicles play nice with pacemakers, defibrillators
    1363800780

    For out there who's freaked out that the electromagnetic waves from a hybrid or plug-in vehicle will throw off pacemakers and cause heart attacks, go ahead and breathe easy: that ain't gonna happen. No less of an authority than the Mayo Clinic took it upon itself to test whether pacemakers or defibrillators are affected by electric-drive vehicles, and ...

  • 0
    Toyota Prius
    Toyota ready with NY dealer incentives to move lots of Prius Plug-in Hybrids
    1362747720

    Toyota appears to be in a New York State of Mind when it comes to trying to boost sales of its Prius Plug-in hybrid. The Japanese automaker wants to sell as many as 13,000 Prius PHEVs this year and is offering some deep discounts, especially in the Manhattan area, to hit that target, Wards Auto reports. Specifically, Toyota is offering a $6,500 markdown ...

  • 0
    Toyota Prius
    February green car year-over-year vehicle sales plateau, Prius lags
    1362353340

    Americans may have finally gotten a taste of Toyota Prius overkill, hinted at by last month's rare decline in year-over-year sales for the world's most popular hybrid. The Prius' decline caused overall advanced powertrain vehicle sales numbers in February to level off considerably relative to previous months. As a result, advanced powertrain sales ...

  • 0
    Toyota Prius
    Report: NHTSA investigating 561k Toyota Prius hybrids for possible steering shaft defect
    1361809800

    The Detroit News is reporting that the National Highway Traffic Safety Administration will investigate some 561,000 Toyota Prius models for potentially defective steering shafts. The affected hybrid models are from the 2004-2009 model years. The story indicates that NHTSA is weighing whether or not to grant a defect petition, which claims that Toyota ...

  • 0
    Toyota Prius
    Toyota recycling old hybrid batteries into energy-storage systems for dealers
    1359813360

    How's this for a "willing buyer"? Toyota is going to recycle nickel-metal hydride batteries from old hybrids into energy management systems and will then sell those systems to Toyota dealerships in Japan. Starting in April, the company's Toyota Turbine and Systems Inc. division will sell an Electricity Management system to dealers as part of its effort ...

  • 0
    Toyota Prius
    These kits turn your Prius into an emergency generator
    1359592800

    Homeowners up and down the East Coast have bought a lot of hybrid converters, devices that turn their Toyota Prius into an emergency generator. In fact, ConVerdant Vehicles, LLC, which offers so-called Plug-Out Kits, sold out after Hurricane Sandy caused blackouts in upper Northeast, said owner Randy Bryan. Given semi-regular power outages, there had ...

  • 0
    Toyota Prius
    Recalls: Toyota recalls slew of models for possible airbag calibration defect
    1359396060

    Toyota is recalling sixteen models from the 2009 to 2013 model years over a potential issue with passenger seat airbag calibration. In spite of the large number of different Toyotas covered by the recall, just 3,235 units are included. These were vehicles installed with accessories like leather seat covers and headrest DVD systems by Southeast Toyota ...

  • 0
    Toyota Prius
    Toyota Prius was California's best-selling car in 2012
    1359318360

    When almost a quarter-million Americans go out and buy one of the country's most fuel-efficient vehicles, a bunch of them are bound to be from California, right? The answer is yes, they are. USA Today reports that Golden State residents registered 60,688 Toyota Prius hybrids last year, making it the best-selling model in the state. The newspaper, citing ...

  • 0
    Toyota Prius
    Report: Toyota to name Prius developer Uchiyamada its next chairman?
    1358951280

    A report in Japan's Nikkei newspaper cited by Automotive News claims that the father of the Prius, Takeshi Uchiyamada, will take the role of chairman at Toyota. Currently Toyota's vice chairman, Uchiyamada joined the automaker in 1969, and in 1994 became the chief engineer of the Vehicle Development Center that birthed The Hybrid to Rule Them All. He said ...

  • 0
    Toyota Prius
    Toyota class-action anti-lock brake lawsuit tossed out
    1357944300

    A US district court judge in California threw out a class-action lawsuit from owners of Toyota Prius and Lexus HS 250h hybrids who had filed a claim against the Japanese automaker over a 2010 recall involving the vehicles' anti-lock braking system, Bloomberg News reports. The claim, made by four vehicle owners on behalf of the rest of the owners, related ...

  • 0
    Toyota Prius
    December alt-fuel sales solid with strong Ford C-Max, Nissan Leaf demand
    1357584600

    December 2012 alt-fuel vehicle sales continued to trend well ahead of 2011 figures and pushed 2012's sales of hybrids, diesels and plug-ins past the half-million vehicle threshold. Plug-in vehicle sales totaled 6,769 units for December, which was more than twice as high as a year earlier and just 15 units shy of October's monthly record of 6,784. Last ...

  • 0
    Toyota Prius
    Toyota Prius is 2012's second-most searched car on Autoweek
    1356959100

    Searches don't equal purchases, but there's a lot of interest in the Toyota Prius out there – if not quite so much as for iconic muscle cars with horses on them. Hybrid Cars notes that the Prius was the second-most-searched-for model on Autoweek this year, trailing only the Ford Mustang and coming in ahead of the Chevrolet Corvette. While Autoweek ...

  • 0
    Toyota Prius
    Plug-in hybrids outselling pure EVs in California
    1355790780

    Plug-in hybrid vehicles (PHEV) appear to have outsold battery electric vehicles in California by about a two-to-one margin since the Toyota Prius Plug-in started US sales earlier this year, according to the state's Center for Sustainable Energy. To date, the state has given out about 7,400 clean-vehicle rebates for EV owners, compared to about 6,500 for ...

  • 0
    Toyota Prius
    Toyota claims green progress in 2012 environmental report
    1354973700

    The world's biggest maker of hybrid vehicles said its energy consumption per vehicle is down 15 percent during the past decade while greenhouse gas emissions per vehicle fell seven percent since 2008. These are just two of the details Toyota announced in its release of the latest North American Environmental report. The company said it reached or ...

  • 0
    Toyota Prius
    'Transparent' Prius concept lets you see through the back seat, for safety
    1354625580

    The concept of making a back seat "transparent" in order to eliminate blind spots is making the publicity rounds thanks to the so-called "see through Prius" that recently got some exposure in both Los Angeles and Tokyo. Earlier this fall, Japan's Keio University showed off a "see-through" Prius at Tokyo's Digital Content Expo, according to CNET. Using ...

  • 0
    Toyota Prius
    Toyota offers incentives on Prius Plug-in up to $5,000
    1354107180

    Toyota is looking to play catch-up with its Prius Plug-in by sweetening the pot for prospective buyers. The Japanese automaker is offering as much as $5,000 in financing funds for some versions of the model, according to Green Car Reports. Toyota is also offering as much as $4,000 for the 'regular' Prius Plug-in. Either way, buyers get a zero percent ...

Autoblog iPhone App
Shop for a vehicle