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Review: 2010 Toyota Prius a miser with new moves

When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original Honda Insight beat the Prius to market in the U.S. by about six months, but the tiny two-seater sold in equally tiny numbers and had limited appeal beyond hard core hyper milers. In the coming weeks, Toyota dealers will start getting their first allotments of the all-new third-generation Prius, and while we got to spend a few hours with one on the west coast... Read More

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    Toyota Prius
    Toyota recalling 87k 2010 Prius, Lexus HS 250h models for brake issue
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    The Toyota Prius is no stranger to recalls. Earlier this year, over half a million of the popular hybrids were called back for steering shaft issues (after another steering issue back in 2011). And the Prius V was the subject of a service campaign for exhaust issues a year ago. Today, Toyota announced the latest Prius-related recall, this one connected to ...

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    Toyota Prius
    Toyota Prius gets most online love among green vehicles
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    Now if only someone could turn social-media mentions into cold, hard cash. That's what the folks at Toyota may be saying after a report revealed that the Prius gets the most media dollar value – by far – out of any hybrid or plug-in vehicle from social media networks, according to Automotive News, which cites a study from social analytics ...

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    Spy Shots: Next-gen Toyota Prius spied inside and out
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    Toyota has built itself into the industry's standard-bearer when it comes to hybrids, and it isn't going to let the poster child for gas-electric vehicles get stale on the market. These spy shots captured in California are our first good look at the next-generation Prius, which could come to market wearing a 2015 model year designation. Even though it ...

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    Toyota Prius
    Toyota upping lithium-ion battery production 6x for introduction to Prius family
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    There are already lithium-ion batteries in some Toyota vehicles (the Prius Plug-in Hybrid, the RAV4 EV and the European Prius+, for example), but the company's standard bearer – the non-plug Prius hybrid – still relies on nickel metal hydride (NiMH) cells. But, the future belongs to li-ion, and that's why Toyota will soon increase its ...

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    Toyota Prius
    A family's 10-year history with a 2003 first-gen Toyota Prius
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    The Toyota Prius has put in its time as the benchmark for hybrids and fuel efficient vehicles on American roads. For Scott Burns, it's put in time as a family car as well, and one he's been incredibly happy with. Burns, writing in the Houston Chronicle, says owning a 2003 first-generation Toyota Prius for the past 10 years has been smooth. (The larger, ...

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    Toyota Prius
    April 2013: Prius Sales Slow, Competition Grows Edition
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    Year-over-year advanced-powertrain sales numbers in the US continued to slow last month as Japanese automakers like Toyota and Honda failed to hit the demand levels seen in 2012. A surge in Nissan Leaf sales, which helped push plug-in sales up 41 percent from a year earlier, and demand for newer Ford hybrids helped offset the effect of falling Prius ...

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    Report: Toyota Prius line may not reach 2013 sales target
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    2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little ...

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    Toyota Prius
    Emperor Bob Lutz doesn't disappoint in SAE World Congress keynote
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    Sometimes, a little suggestion goes a long, long way. Speaking at the SAE World Congress in Detroit today, Bob Lutz took a proposal from the conference organizers to frame his speech around the idea that he was king of the auto industry for a week and ran with it. He said he'd need to rule over the entire US to get his ideas enacted, oh, and be an ...

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    Toyota Prius
    Hybrid sales up 32% so far this year, could hit 8% of market by 2020
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    Hybrid vehicle sales jumped high in the first two months of 2013 – up 32 percent compared with the same period of 2012, according to Autodata Corp. A long-term forecast by Gartner Inc. is even more optimistic – while the market share for US new vehicle sales has grown to four percent for hybrids, that figure could double by the end of this ...

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    Toyota Prius
    Relax, electric-drive vehicles play nice with pacemakers, defibrillators
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    For out there who's freaked out that the electromagnetic waves from a hybrid or plug-in vehicle will throw off pacemakers and cause heart attacks, go ahead and breathe easy: that ain't gonna happen. No less of an authority than the Mayo Clinic took it upon itself to test whether pacemakers or defibrillators are affected by electric-drive vehicles, and ...

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    Toyota Prius
    Toyota ready with NY dealer incentives to move lots of Prius Plug-in Hybrids
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    Toyota appears to be in a New York State of Mind when it comes to trying to boost sales of its Prius Plug-in hybrid. The Japanese automaker wants to sell as many as 13,000 Prius PHEVs this year and is offering some deep discounts, especially in the Manhattan area, to hit that target, Wards Auto reports. Specifically, Toyota is offering a $6,500 markdown ...

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    Toyota Prius
    February green car year-over-year vehicle sales plateau, Prius lags
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    Americans may have finally gotten a taste of Toyota Prius overkill, hinted at by last month's rare decline in year-over-year sales for the world's most popular hybrid. The Prius' decline caused overall advanced powertrain vehicle sales numbers in February to level off considerably relative to previous months. As a result, advanced powertrain sales ...

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    Toyota Prius
    Report: NHTSA investigating 561k Toyota Prius hybrids for possible steering shaft defect
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    The Detroit News is reporting that the National Highway Traffic Safety Administration will investigate some 561,000 Toyota Prius models for potentially defective steering shafts. The affected hybrid models are from the 2004-2009 model years. The story indicates that NHTSA is weighing whether or not to grant a defect petition, which claims that Toyota ...

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    Toyota Prius
    Toyota recycling old hybrid batteries into energy-storage systems for dealers
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    How's this for a "willing buyer"? Toyota is going to recycle nickel-metal hydride batteries from old hybrids into energy management systems and will then sell those systems to Toyota dealerships in Japan. Starting in April, the company's Toyota Turbine and Systems Inc. division will sell an Electricity Management system to dealers as part of its effort ...

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    Toyota Prius
    These kits turn your Prius into an emergency generator
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    Homeowners up and down the East Coast have bought a lot of hybrid converters, devices that turn their Toyota Prius into an emergency generator. In fact, ConVerdant Vehicles, LLC, which offers so-called Plug-Out Kits, sold out after Hurricane Sandy caused blackouts in upper Northeast, said owner Randy Bryan. Given semi-regular power outages, there had ...

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    Toyota Prius
    Recalls: Toyota recalls slew of models for possible airbag calibration defect
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    Toyota is recalling sixteen models from the 2009 to 2013 model years over a potential issue with passenger seat airbag calibration. In spite of the large number of different Toyotas covered by the recall, just 3,235 units are included. These were vehicles installed with accessories like leather seat covers and headrest DVD systems by Southeast Toyota ...

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    Toyota Prius
    Toyota Prius was California's best-selling car in 2012
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    When almost a quarter-million Americans go out and buy one of the country's most fuel-efficient vehicles, a bunch of them are bound to be from California, right? The answer is yes, they are. USA Today reports that Golden State residents registered 60,688 Toyota Prius hybrids last year, making it the best-selling model in the state. The newspaper, citing ...

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    Toyota Prius
    Report: Toyota to name Prius developer Uchiyamada its next chairman?
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    A report in Japan's Nikkei newspaper cited by Automotive News claims that the father of the Prius, Takeshi Uchiyamada, will take the role of chairman at Toyota. Currently Toyota's vice chairman, Uchiyamada joined the automaker in 1969, and in 1994 became the chief engineer of the Vehicle Development Center that birthed The Hybrid to Rule Them All. He said ...

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    Toyota Prius
    Toyota class-action anti-lock brake lawsuit tossed out
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    A US district court judge in California threw out a class-action lawsuit from owners of Toyota Prius and Lexus HS 250h hybrids who had filed a claim against the Japanese automaker over a 2010 recall involving the vehicles' anti-lock braking system, Bloomberg News reports. The claim, made by four vehicle owners on behalf of the rest of the owners, related ...

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    Toyota Prius
    December alt-fuel sales solid with strong Ford C-Max, Nissan Leaf demand
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    December 2012 alt-fuel vehicle sales continued to trend well ahead of 2011 figures and pushed 2012's sales of hybrids, diesels and plug-ins past the half-million vehicle threshold. Plug-in vehicle sales totaled 6,769 units for December, which was more than twice as high as a year earlier and just 15 units shy of October's monthly record of 6,784. Last ...

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