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Review: 2010 Toyota Prius a miser with new moves

When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original Honda Insight beat the Prius to market in the U.S. by about six months, but the tiny two-seater sold in equally tiny numbers and had limited appeal beyond hard core hyper milers. In the coming weeks, Toyota dealers will start getting their first allotments of the all-new third-generation Prius, and while we got to spend a few hours with one on the west coast... Read More

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    Toyota Prius
    Next-gen Toyota Prius aiming for 55 mpg, could arrive in 2015
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    Twenty years ago, a small group of engineers at Toyota were tasked with the G21 project, a look into the "Global 21st Century" and how Toyota could make vehicles that used less fuel and emit less CO2. You might be able to guess that the result of that project was the Prius, which became an icon and is today the world's most popular hybrid (in Japan and ...

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    Toyota Prius
    Toyota Prius still most popular car in California
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    More than one in every five Prius vehicles sold in the US is sold in California. In California, the sun rises over the Eastern Sierras, sets over the Pacific and the Toyota Prius remains the most popular car around. The world's best selling family of hybrids moved 33,987 units in California during the first six months of the year, making the Prius the ...

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    Toyota Prius
    July 2013: Good Times With Green Car Sales Edition
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    Americans appear to be re-embracing their inner tree-hugger, as the growth in US green-car sales again accelerated last month. July ended up having the second-fastest growth rate of the year. July US sales of hybrids, plug-ins and diesels jumped 50 percent from 2012. July US sales of hybrids, plug-ins and diesels jumped 50 percent from a year earlier ...

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    Toyota Prius, Tesla Model S fans apparently like very different things
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    Prius fans polled have above-average interest in yoga, sustainability and Apple. As for Model S fans? They're big on economics, Jim Beam, strip clubs and weed. If a Toyota Prius lover crashes into you, the driver may have been distracted reading The New York Times or The Atlantic on his or her iPad. If a Tesla Model S fan does the same, the driver may ...

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    Toyota Prius
    Toyota Prius family has best July ever with double digit gains
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    July was a great month for the Toyota Prius lineup. Toyota Motor Sales, USA sold 23,294 Prius units in July 2013 versus 16,643 in July 2012 – a nearly 40-percent increase. In July 2013, the standard Prius Liftback sedan sold 15,252 units, the larger Prius V sold 3,428, the smaller Prius C sold 3,797 and the Prius Plug-in Hybrid moved 817 ...

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    Toyota Prius
    Official: Toyota sells six of every 10 hybrids in California [UPDATE]
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    In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place. Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out ...

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    Toyota Prius
    Video: Watch how hackers can take control of your car
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    When meeting a duo of computer hackers for the very first time, we imagine hearing the words "We want to convince you that we can hurt you – without hurting you," is bound to release the hounds of anxiety upon your mental makeup. At least, it would ours. And it's those words, uttered by Charlie Miller and Chris Valasek to Forbes staff reporter Andy ...

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    Toyota Prius
    Video: Toyota Prius owners targeted by tire-slashing VA vandal
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    Toyota Prius owners aren't bad folks. With a few exceptions, they're just normal people who appreciate the comfortable, high-mileage hybrid. Someone in Arlington, Virginia doesn't see it that way, though, as 14 examples (and one Smart) had at least one tire slashed last Sunday night. The serial tire-slasher didn't swipe any items from the vehicles, but ...

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    Toyota Prius
    Virginians Beware: Hybrid tire-slasher on the loose
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    What's not to like about saving fuel on your daily commute? Really, if you have to drive yourself to work every day, you may as well do it in the most efficient vehicle available, right? Well, at least one criminal in Arlington, Virginia seems to disagree. According to WUSA9, a local news station, a total of 16 vehicles had their tires slashed last Sunday ...

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    Official: Toyota sells 3-millionth Prius
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    Three generations in sixteen years and more than three million units sold worldwide - as of the end of June, those are the stats on the Toyota Prius. Even though Toyota says Prius sales might not reach the goal of 250,000 units this year, the little hybrid that could still doesn't have any problem flying off dealer lots. The second-generation Prius sold ...

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    Toyota Prius
    Report: Toyota Prius sales could come up short in 2013
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    A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family." The first-generation Prius, a five-passenger ...

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    Toyota Prius
    June green-car sales jump 35% over 2012 numbers
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    June marked the second-fastest year-over-year growth rate for US green car sales for 2013 so far and helped put sales of green vehicles – pure electrics, hybrids and diesels – for the first half of the year about 19 percent ahead of 2012 levels. Americans bought 57,614 advanced-powertrain vehicles last month, up 35 percent from June 2012. Only ...

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    Toyota Prius
    Prius, Smart generate lowest economic, social, green costs
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    No matter how you slice it, the Toyota Prius and the Smart ForTwo are two of the "cheapest" cars to own. The Automotive Science Group (ASG), in its first-ever survey measuring a car's economic, environmental and social costs, put both the Prius and the ForTwo atop two of its nine vehicle classes, marking the only repeat leaders among the approximately ...

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    Toyota Prius
    May 2013: Green-car sales rise 30% compared to 2012
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    Were American's going through hybrid withdrawal? That's a question worth asking after US advanced-powertrain sales jumped in May following a few months of relatively tepid demand. Plug-in vehicle sales rose even faster, at a 69 percent clip, to 5,694 vehicles (not including the Tesla Model S, which we can only guess at). Last month's US sales of ...

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    Toyota Prius
    Toyota Prius sales back on the upswing in May
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    A return to the 'plus' column? That's what happened last month to Toyota with its Prius line of hybrids, as the Japanese automaker boosted year-over year sales of the model. Toyota sold 23,522 Prius vehicles, up 9.5 percent from a year earlier. Sales of the standard hatchback Prius jumped 17 percent from a year earlier, while Prius C and Prius V sales ...

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    Toyota Prius
    Toyota recalling 87k 2010 Prius, Lexus HS 250h models for brake issue
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    The Toyota Prius is no stranger to recalls. Earlier this year, over half a million of the popular hybrids were called back for steering shaft issues (after another steering issue back in 2011). And the Prius V was the subject of a service campaign for exhaust issues a year ago. Today, Toyota announced the latest Prius-related recall, this one connected to ...

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    Toyota Prius
    Toyota Prius gets most online love among green vehicles
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    Now if only someone could turn social-media mentions into cold, hard cash. That's what the folks at Toyota may be saying after a report revealed that the Prius gets the most media dollar value – by far – out of any hybrid or plug-in vehicle from social media networks, according to Automotive News, which cites a study from social analytics ...

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    Toyota Prius
    Spy Shots: Next-gen Toyota Prius spied inside and out
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    Toyota has built itself into the industry's standard-bearer when it comes to hybrids, and it isn't going to let the poster child for gas-electric vehicles get stale on the market. These spy shots captured in California are our first good look at the next-generation Prius, which could come to market wearing a 2015 model year designation. Even though it ...

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    Toyota Prius
    Toyota upping lithium-ion battery production 6x for introduction to Prius family
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    There are already lithium-ion batteries in some Toyota vehicles (the Prius Plug-in Hybrid, the RAV4 EV and the European Prius+, for example), but the company's standard bearer – the non-plug Prius hybrid – still relies on nickel metal hydride (NiMH) cells. But, the future belongs to li-ion, and that's why Toyota will soon increase its ...

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    Toyota Prius
    A family's 10-year history with a 2003 first-gen Toyota Prius
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    The Toyota Prius has put in its time as the benchmark for hybrids and fuel efficient vehicles on American roads. For Scott Burns, it's put in time as a family car as well, and one he's been incredibly happy with. Burns, writing in the Houston Chronicle, says owning a 2003 first-generation Toyota Prius for the past 10 years has been smooth. (The larger, ...

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