2017ToyotaPrius Prime

Toyota Prius Prime

OWN OR DRIVE THIS VEHICLE?

2017 Toyota Prius Prime - 5dr Hatchback (Plus)
5dr Hatchback (Plus)
MSRP:
$27,100
Engine:
I-4
MPG:
N/A
2017 Toyota Prius Prime - 5dr Hatchback (Premium)
5dr Hatchback (Premium)
MSRP:
$28,800
Engine:
I-4
MPG:
N/A
2017 Toyota Prius Prime - 5dr Hatchback (Advanced)
5dr Hatchback (Advanced)
MSRP:
$33,100
Engine:
I-4
MPG:
N/A
The techie choice | 2017 Toyota Prius Prime Quick Spin

We take a fresh look at the plug-in Prius with an eye toward its Korean competition.

The Prius Prime offers more eco-engagement than the Hyundai Ioniq Plug-In Hybrid.
Prius plug-in drivers in Japan can earn real-world rewards for electric driving

OMG, Power Up IRL!

Because saving money on gas just wasn't incentive enough.
Which of these five plug-ins should win the 2017 Green Car of the Year?

All five finalists are plug-in vehicles this year.

Could a minivan take it all?
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For Sale

2017 Toyota Prius Prime
$30,991 / 8,015 miles / CA
2017 Toyota Prius Prime
$29,898 / 3,416 miles / CA
2017 Toyota Prius Prime
$30,000 / 5,932 miles / CA
Watch the giant touchscreen in the 2017 Toyota Prius Prime in action

This is the biggest touchscreen Toyota has ever made.

Not quite an iPad, but more than ever before.
The techie choice | 2017 Toyota Prius Prime Quick Spin
We drive the 2017 Toyota Prius Prime plug-in hybrid, and find it to be a tech-forward eco machine for those who want to get involved in improving mileage.
Seriously better | 2017 Toyota Prius Prime First Drive
Driving the all-new 2017 Toyota Prius Prime shows what's possible with green car tech today, and what might be coming tomorrow.
2017 Toyota Prius Prime Prototype First Drive
With the upcoming Prius Prime, Toyota is increasing the car's all-electric range compared to the earlier Prius Plug-In. Will it be enough?