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Toyota News

Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the US. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.

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    Toyota finds 10% MPG improvement in hybrid PCU
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    Keeping up its from-all-angles approach to efficiency, Toyota has found yet another way to eke out up to ten percent more precious MPGs in its hybrid vehicles, this time electronically. The automaker has announced the development of new silicon carbide (SiC) power semiconductors for use in power control units, which it will begin testing on Japanese roads ...

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    Video: Cosworth teases upgrades for Subaru BRZ
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    Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings. For those ...

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    Report: Tesla now California's top automotive employer
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    Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news ...

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    Report: Toyota's Texas move could boost state's economy by $7.2B in 10 years
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    They say everything is bigger in Texas, and apparently that includes the Toyota's effect on the economy. The giant Japanese automaker's new headquarters in Plano, TX, will add an estimated $7.2 billion to the state over the next 10 years, according to a new study commissioned by the city and cited by Bloomberg. The benefits appear to be an absolute steal ...

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    Official: Toyota launches updated Verso-S in Europe
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    Globally, the Toyota Yaris has bred more variants than we can shake a stick at. It's been known in different markets as the Vitz, the Platz, the Bella, the Vios and, to us, as the Echo. The first-generation model bred a small cargo van called the Yaris Verso – a mini minivan riding on the shortest wheelbase in its class - which was renamed the ...

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    Study: Tier 1 suppliers call GM the worst OEM to work with
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    Among automakers with a big US presence, General Motors is the worst to work for, according to a new survey from Tier 1 automotive suppliers, conducted by Planning Perspectives, Inc. The Detroit-based manufacturer, which has been under fire following the ignition switch recall and its accompanying scandal, finished behind six other automakers with big US ...

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    Report: Tesla pulling plug on Toyota RAV4 EV battery deal
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    The future of the Toyota RAV4 EV appears to be in doubt. Tesla supplies the EVs battery packs, and it says that production ends later this year. "Toyota is expected to end the current RAV4 EV model this year," Tesla said in its quarterly financial filing obtained by Bloomberg. "Our production activities under this program are expected to end in 2014," ...

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    Report: Unintended acceleration settlement hits Toyota's Q4 bottom line
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    Depending on how you want to look at things, the US Attorney's Office $1.2-billion dollar settlement with Toyota in March over its unintended acceleration recall was either a big blow to the company or completely inconsequential. From January to March, net income fell five percent to 297 billion yen ($2.89 billion), compared to 313.9 billion yen ($3.05 ...

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    Report: Subaru to stop building Camry for Toyota in the US
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    It was back in 2007 that Subaru of Indiana Automotive, under contract from Subaru minority shareholder Toyota, built the first Toyota Camry at its plant in Lafayette, Indiana. Rumblings of the end of that contract work have been around for a while, as Subaru talked of expanding capacity to build more units and add a line for the Impreza, and Toyota talked ...

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    Report: How Charlotte lost to Plano without even knowing it was dealing with Toyota
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    With Toyota set to relocate its North American headquarters to the Dallas, TX suburb of Plano following a top-secret, 100-city search, the cities that missed out can now begin asking themselves what happened during a process they apparently knew little about. That's a particularly brutal task for Charlotte, which, according to North Carolina's Secretary ...

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    Toyota wants you to meet an 'obsessed' hydrogen fuel cell engineer
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    Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology. A ...

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    Review: 2014 Toyota 4Runner Limited
    An Old-School SUV For Old-School Consumers 1399564620

    What would you say if we told you that outside of Jeep and Land Rover, the best brand for those who want to go off road is Toyota? Sounds remarkable, eh? But the truth is, Toyota's history of providing vehicles for the rougher bits of our blue marble dates back to 1950, barely a decade after Willys built the first Jeeps and only a few years after Land ...

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    Report: Lexus eschews production in China over quality concerns
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    One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic. One company that isn't building cars in China, though, ...

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    Report: Jim Lentz exposes more details behind Toyota's move to Texas
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    Toyota's North American CEO Jim Lentz has already given us a rough idea of what prompted the company's surprise move to the Dallas suburb of Plano, TX from its longstanding headquarters in Torrance, CA. A new story from The Los Angeles Times, though, delivers even more detail from Lentz on the reasoning for the move, what other cities were considered and ...

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    Toyota teams with FirstElement Fuel on 19 hydrogen stations in California
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    Cross Toyota with a former General Motors and Hyundai executive and you might just get some real momentum when it comes to hydrogen refueling station deployment. Toyota and FirstElement Fuel Inc., which is headed by ex-GM and Hyundai executive Joel Ewanick, are working together on a project designed to complement California's agreement to spend about $200 ...

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    Rumormill: Toyota GT86 turbo, convertible, sedan variants back on the table
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    Okay Toyota, make up your mind. Figure it out. Quit playing games with our heart. Either build a bunch of variations of the excellent GT86 (also known as the Scion FR-S and Subaru BRZ) or don't. At this point, we're just tired of the back and forth. After no shortage of denials, an Australian website is claiming that Toyota is reconsidering convertible, ...

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    Toyota R&D shows off free piston engine linear generator for future EVs
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    We often hear how an electric vehicle powertrain architecture allows vehicle designers much more freedom than a traditional ICE powertrain does. With differently shaped battery modules and small electric motors, there are lots of way to put the pieces together. With today's plug-in hybrid technology, engineers still need to put a decent-sized ICE ...

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    Dutch Toyota dealer has plans for old Prius batteries as solar backup
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    A Toyota dealer in the Netherlands is looking to the sky for power. The Louwman Hague Toyota dealership has put almost 1,000 solar panels on the roof, and there might be some Prius hybrid batteries involved. Our Dutch isn't as good as it could be and our questions to Toyota in the US haven't turned up any definitive answers, but there is some mention that ...

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    Report: HQ move based on study, not pitch from Gov. Perry, Toyota says
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    Toyota's surprising announcement on Monday that it will move its North American headquarters from Torrance, CA location to the Dallas suburb of Plano, TX is allegedly not due to any political wrangling from the state's Republican governor, Rick Perry. Perry (above) has been up front in his aggressive pursuit of businesses and jobs for Texas, traveling to ...

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    Official: Toyota moving US headquarters to Plano, Texas
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    It's official, Toyota is relocating its US operations to Plano, TX. And it won't be a symbolic 'all ranch and no cattle' gesture – the Japanese automaker, whose headquarters have been in California since 1957, has decided to base nearly all of its operations in the Lone Star State, including much of its engineering, finance and sales and marketing ...

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