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Kiichiro Toyoda founded the company in 1937 by spinning off the automotive division of his father's company, Toyota Industries. Now headquartered in Toyota City, Japan, the company also operates five major assembly plants in the U.S. The Toyota Camry is currently the best-selling car in the United States and the Toyota Prius is the best-selling hybrid.

Toyota Vehicles:

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Beijing: Toyota debuts China-only Yundong Shuangqing hybrid concept in Beijing 1335298860

It's not the most pronounceable model name, but that's not our problem, is it? Toyota debuted its sharply styled Yundong Shuangqing hybrid concept at the Beijing Motor Show today, announcing that a production version will be sold in China at some point in the future. The Yundong Shuangqing was joined on stage by the Dear Qin compact and the GT 86 ...
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Chicago: 2013 Toyota Land Cruiser has been updated, apparently 1328743260

Look very, very closely. This is the 2013 Toyota Land Cruiser, which, though not immediately apparent, is different than the 2012 model. How, exactly? The updated SUV has new features like LED running lamps up front, a revised taillamp design and some new wheel options. Inside, there's a brand new hard drive-based navigation system complete with Toyota's ...
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Detroit: Toyota NS4 concept glimpses at Prius of the future 1326209340

Toyota can justifiably be proud of its position not only as one of the largest automakers in the world, but also the world leader in hybrid vehicles. In fact, the Japanese automaker claims that half of all hybrids sold are Toyotas. But it didn't get there by resting on its proverbial laurels, and it isn't going to maintain (let alone increase) its market ...
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Official: Toyota unveils updated 2013 Land Cruiser 1325865480

For a country that loves (or, at least, loved) sport utility vehicles, the Toyota Land Cruiser has certainly slipped to the back of our minds. It carries one of the most iconic go-anywhere, do-anything nameplates in the industry, and yet in 2011, only 1,662 Land Cruisers were sold here in the United States, making it one of the ten worst-selling vehicles ...
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Video: Toyota teases NS4 plug-in hybrid concept again 1325718060

Toyota has released a quick teaser video for the company's NS4 Plug-In Hybrid Concept ahead of the vehicle's debut at the 2012 Detroit Auto Show. Though less than a minute in length, the clip gives us a clear look at the vehicle's badges as well as quick line-drawing outline. Toyota has released few details about the NS4 beyond saying the vehicle will be ...

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Toyota debuts modestly refreshed 2011 Matrix in Chicago 1297200300

Toyota will not be having a formal press conference at this week's Chicago Auto Show, but the automaker will still have something fresh on its stand. The 2011 Matrix hatchback has officially bowed, with a slightly retouched exterior (new wheels, different paint choices, etc.), a touched-up interior with a new steering wheel and seat fabrics, and a new ...
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Detroit 2011: Toyota Prius C Concept is higher efficiency in a smaller package 1294688520

The Toyota Prius V may be the newest production-ready addition to the automaker's hybrid line, but the family of Prius vehicles will continue to grow in the coming years. Toyota gave us a preview of what to expect by showing the Prius C Concept at the Detroit Auto Show – a car that will come to life in the first half of 2012. Toyota promises that ...
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Detroit 2011: Toyota Prius family adds a V for volume 1294688400

Nearly one million Prius Hybrids have been sold in the U.S. over the past decade, and with the third generation model sitting in every other politician and Hollywood starlet's garage, its appeal is at an all-time high. In Toyota's estimation it's a great time for the Prius brand to expand and kicking things off is a new crossover with the kiddies in ...
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Detroit 2011: Toyota Prius family will grow with a smaller hatchback? 1294663920

Sprinkled around Cobo Hall this morning in the wee hours of the 2011 Detroit Auto Show, we discovered a number of promotional images from Toyota teasing the big Prius announcement that's coming later this afternoon. We don't know with 100 percent certainty, but in addition to the Prius MPV we already knew about, the ad sure makes it look like the secret ...
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CES 2011: Toyota Entune ready to fight Ford's SYNC... almost [w/video] 1294149660

It's been nearly four years since Ford and Microsoft introduced SYNC to the world, and since then nearly every major OEM has been playing catch-up – including the planet's largest automaker. For Toyota, that ends today with the introduction of Entune, a new integrated multimedia system that uses the driver's Net-enabled and Bluetooth-equipped ...