According to Bob Lutz, a mid-engine Corvette was on track for production when he was with the company, but a lack of money caused it to fall through the cracks. Now, he thinks there is a good shot of one actually coming to market. The former GM exec lays it all out in a must-read op ed in Road & Track.
Automakers trademark names all the time, whether they want to protect some part of their past or if they are considering a model even far in the future. But occasionally a trademark pops up that is much more enticing than the rest. For example, General Motors recently reserved the name Zora for "motor land vehicles, namely, automobiles," according to the United States Patent and Trademark Office.