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Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with Zoom-Zoom early on – the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent ne


Mazda Motor says "real-world" fuel-efficiency will be one of its core attributes as the Japanese automaker seeks to lift U.S. sales volume some 74 percent by 2015. Don't worry though, 'cause zoom-zoom will remain Mazda's number one raison d'etre.


Mazda commercials end with the written line, "Zoom Zoom. Forever," and there are few who aren't familiar with that little boy whispering "Zoom Zoom." But while the tagline might be akin to a diamond from De Beers, the 13-year relationship between Mazda and the firm that created it isn't forever at all. Mazda has left the agency for Team Detroit/WPP, perhaps taking the little boy with them.


Click above for a high-res gallery of the 2009 Mazda MX-5 (JDM)


Since the Mazda3 hit the streets in 2004, it's proven to be a very strong contender in the small car segment. The compact sedan and hatch has been winning customers over with great styling, athletic ride characteristics, and equipment that typically isn't found in small cars. Its rich mix of standard features and options has helped keep transaction prices high, which will be very important as the self-proclaimed Zoom-Zoom automaker looks to downsize its lineup and make as much money as possible


We're not sure how this slipped by us, but word came down earlier this month that the diminutive Mazda2 supermini is getting a once-over from the Japanese automaker.

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