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AddThe Zinoro 1E is an electric X1 from BMW Brilliance [w/video]

The Zinoro 1E is the electric BMW you never knew existed, but will soon be available to the public. In China. That's right, the i3 is not the only battery-powered vehicle the Bavarian company has had a hand in building recently. Its Chinese joint venture BMW Brilliance Automotive (BBA) revealed the compact SUV, around which it intends to build a new brand, at the recent Guangzhou International Auto Show.

AddBMW JV will sell China EVs under new Zinoro/Zhi Nuo badge

Zinoro, Zhi Nuo, po-TAY-to, po-TAH-to, let's call the whole thing on. Whatever the pronunciation, the BMW China joint venture Brilliance Automotive will use the new Z-brand to sell its upcoming electric vehicles in the country, Automotive News China says.

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