One Ford executive is speaking out against claims that the Ford Focus Electric is merely a bit of lip service to California's zero-emission vehicle (ZEV) mandate.
Automakers are buying and selling zero emission vehicle credits ahead of more stringent ZEV mandates in California. The state now requires larger automakers to increase the number of zero-emission vehicles they sell, including electric, plug-in hybrid and hydrogen models. Manufacturers that manage to exceed their ZEV goals are awarded credits, which they may sell then sell to other automakers. Not surprisingly, Nissan has an abundance of credits on its table thanks to its Leaf EV, though the com
Last week, Toyota unveiled the all-new RAV4 EV and announced two important numbers: a $49,800 MSRP and a sales target of just 2,600 over the next three years. There's more to the story, though, as told to us by Bob Carter, group vice president and general manager of Toyota Division at Toyota Motor Sales U.S.A. The short version is that Toyota has taken the Prius lesson incredibly seriously.
What impact will the "over-compliance" rule – some would say loophole – in the California Air Resources Board's recent changes to the Zero-Emission Vehicle (ZEV) Mandate have? The short and obvious answer is that only time will tell, but one can make the case both that it's a good thing and that it's a bad thing. Odd, but true.