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59Mercedes boss Zetsche offends Cubans with Che Guevara joke

For every college student with a Che Guevara poster on their dorm room walls and a copy of Motorcycle Diaries on their shelves, there are plenty of Americans who remember the communist leader as a cold-blooded killer. That's the problem with revolutionaries; they're nothing if not divisive. Mercedes-Benz recently received a first-hand lesson in just how polarizing Guevara himself can be after the company used a massive image of the leader in the company's presentation on car sharing at CES.

15Zetsche not keen to hand over Mercedes-Benz to Bernhard just yet

Reuters reports that Daimler CEO Dieter Zetsche (pictured) isn't quite ready to hand over the keys to the Mercedes-Benz kingdom. Zetsche currently serves as the head of both Daimler and Mercedes-Benz, and investors had hoped that the CEO would begin grooming his second in command, Wolfgang Bernhard, to take over at the German automaker. That doesn't look to be happening any time soon, however, even though Zetsche's contract runs out at the end of 2013. According to the report, the CEO maintains

16Daimler CEO Zetsche subject of bizarre manslaughter probe [UPDATE]

Daimler CEO Dieter Zetsche is being investigated for involuntary manslaughter after a 27-year-old engineer was killed in a test track accident caused by an intern. Apparently, the intern somehow wound up with the keys to an unspecified fast car, and things turned sour.

AddDieter Zetsche: lack of subsidies will limit sales of plug-in vehicles in Germany

Daimler AG chief executive officer, Dieter Zetsche, told the Bild newspaper that if the German government doesn't offer subsidies for plug-in vehicles, then the nation will fail to hit its goal of having at least one million plug-ins on its streets by the end of 2020. During a recent interview with the Bild, Zetsche predicted that, without incentives, Germany will have 500,000 electric cars by then.

AddDaimler CEO says there's not enough oil for China, country has no choice but to adopt EVs

Sometimes, little more than a quote is needed to basically tell the entire story. This is one of those times. The quote below comes from Daimler chief executive officer Dieter Zetsche and his words are poignant, shocking and targeted directly at the thirsty automotive market in China which is growing at an extremely rapid rate. Zetsche openly voiced his thoughts during a round table event in Beijing stating:

AddReport: Smart Forfour, when it comes, will probably come to U.S.

Daimler chief executive officer Dieter Zetsche admitted yesterday that his company's Smart brand was in trouble without a small car partner. Luckily, that's just what he got in the Nissan-Renault announcement. Now that Smart's future is protected, speculation is turning to the revived Smart Forfour (previous generation pictured), which we've heard about for years. Zetsche has told Automotive News that a four-seat Smart will likely be sold in the U.S. once the new triangular partnership develops

AddZetsche admits Daimler couldn't have financed Smart revival without Renault-Nissan deal

2009 Smart Fortwo – Click above for high-res image gallery

1Zetsche: Maybach "not significant or relevant," but a facelift is coming anyway

2010 Maybach Zeppelin – click above for high-res gallery

18Thus sprache Zetsche: Maybach not going anywhere

Click above for high-res gallery of the Maybach 62 Landaulet

AddDieter Zetsche sees fuel cells on our roads in 5-8 years

GM isn't the only one ready for a lot of hydrogen fuel cell cars. Daimler chairman Dieter "Dr. Z" Zetsche believes that the technology for fuel cell vehicles is here today and that vehicles using the hydrogen-for-energy system will be available in five to eight years time. Zetsche also believes that hydrogen fuel cell vehicles will compare favorably with their competition, which we assume means other alternative powertrains like full-electrics and hybrids. One reason he cites as a fuel cell bene

10Dr. Z likes the idea of developing engines with BMW

Daimler CEO Dr. Dieter Zetsche offered a choice quote to his nation's leading weekly news mag, Der Spiegel, when he mentioned that the automaker would be open to developing an engine with the company's cross-town rival, BMW. Apparently, Daimler is in talks with several companies about joint projects, but as of now, nothing is set in stone.

23RE: buhbye - Zetsche bids farewell to Chrysler employees via e-mail

Looking to exit, stage left on a melodious note, Doc Zee has bid the Chrysler team a semi-farewell via email. The message was a polite "thank you," instead of the possibly more appropriate "thanks for letting us swoop in from Stuttgart, blast through your cash and let your product line languish." Dieter Zetsche and Tom LaSorda dashed off the e-mail to all Daimler and Chrysler workers this morning. The sale of the Chrysler unit to Cerberus Capital Management is wrapping up, and the executives ext

42Rumor of the Day: GM may buy Chrysler Group

Take this for what it is, a rumor about which General Motors and DaimlerChrysler have refused to comment. According to a report today in German magazine Manager Magazin, DaimlerChrysler is in talks to sell its Chrysler Group division to GM. The magazine cites sources within DaimlerChrysler as saying that talks are in full swing but at an early stage. Dieter Zietsche, CEO of DaimlerChrysler, refused to comment on the report when asked at this morning's press conference where the company's Recover

31Don't let the door hitcha? - Investors call for spin-off of Chrysler

There have been rumblings of late in the halls of Stuttgart that the boys in Auburn Hills are an albatross around the neck of DCX. Dieter Zetsche and company are reportedly in it for the long haul and fighting the good fight for Chrysler, but investors cite thin patience while waiting for a profit. Rumors of potential suitors waiting in the wings abound, but it seems that the real problem would be salability due to large pension commitments. Some have gone as far as speculating that even if Chry

22Chrysler: Dr. Z is here to stay

Chrysler confirmed Wednesday that the controversial "Ask Dr. Z" ad campaign will continue through the end of the year. Steve Miller of Brandweek reports that the current TV and radio spots, which haven't exactly received widespread acclaim, will continue at least through September 5, after which the camapign moves into a new phase. According to a Chrysler marketing communications representative, "Dr. Z could be used to promote some of our upcoming products, like the Aspen and the Nitro."

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