In 1985, just nine months before the Yugo came to America, Yugo America CEO Malcolm Bricklin and second in command Tony Ciminera toured the Zastava plant in Kragujevac, Yugoslavia. This is where the Yugo 45, the crazy-cheap car Americans would come to know, love and then loathe, would be built and rebadged as the Yugo GV (Bricklin intended GV to stand for "great value," but he never bothered paying the ad firm to spread the word). Ciminera was horrified at what he saw.
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