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    Study: Ford bumped by Amazon in best-perceived brand list
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    Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ...

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    Study: Ford tops mid-year ranking of brands in the US
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    YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top ...

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    Report: Toyota image gets big boost after NASA findings revealed
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    It doesn't take much to change the opinion of the masses, apparently. Automotive News is reporting that it only took a mere two days for Toyota to see a rebound in its reputation after NASA engineers cleared the company of any electronic flaws in its vehicle software. As you may recall, the ...

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    Has Toyota's brand perception eroded below that of Hummer? At least one survey thinks so
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    Those of you who are still following our ongoing coverage of the Toyota recall saga already know that the Japanese automaker has taken a direct blow to the chin when it comes to consumer perception. But just how low has Toyota sunk? Naturally, that depends on who you ask and on how much weight ...

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    Consumers rate automakers' bang for the buck
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    Consumers surveyed for the YouGovPolimetrix BrandIndex were asked to rate everything from cable channels to search engines in terms of bang for the buck. It's not so much a scientific study as it is an opinion poll, and among the department stores and search engines, automakers were also rated. ...

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