Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
It doesn't take much to change the opinion of the masses, apparently. Automotive News is reporting that it only took a mere two days for Toyota to see a rebound in its reputation after NASA engineers cleared the company of any electronic flaws in its vehicle software. As you may recall, the Department of Transportation called in some of the brightest minds from the country's space program to have a look at the issues surrounding the rash of unintended acceleration claims involving Toyota vehicle
Those of you who are still following our ongoing coverage of the Toyota recall saga already know that the Japanese automaker has taken a direct blow to the chin when it comes to consumer perception. But just how low has Toyota sunk? Naturally, that depends on who you ask and on how much weight that person choose to put behind these massive recalls, but at least some of you seem to think the automaker has descended all the way to rock bottom.
Consumers surveyed for the YouGovPolimetrix BrandIndex were asked to rate everything from cable channels to search engines in terms of bang for the buck. It's not so much a scientific study as it is an opinion poll, and among the department stores and search engines, automakers were also rated. Among the domestic carmakers, General Motors claims both the best and the worst, with HUMMER rated the worst bang for the buck while Chevrolet was rated positively. Toyota was among the top ten of all bra
According to carkeys.co.uk, Swiftcover published their Transport Map of Britain showing areas of motorists that would be most willing to give up their cars for public transportation. The research was based on a survey conducted jointly by Swiftcover and YouGov this year as well as a 2001 study from the Centre for Economics and Business Research.
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