Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
It doesn't take much to change the opinion of the masses, apparently. Automotive News is reporting that it only took a mere two days for Toyota to see a rebound in its reputation after NASA engineers cleared the company of any electronic flaws in its vehicle software. As you may recall, the Department of Transportation called in some of the brightest minds from the country's space program to have a look at the issues surrounding the rash of unintended acceleration claims involving Toyota vehicle
Those of you who are still following our ongoing coverage of the Toyota recall saga already know that the Japanese automaker has taken a direct blow to the chin when it comes to consumer perception. But just how low has Toyota sunk? Naturally, that depends on who you ask and on how much weight that person choose to put behind these massive recalls, but at least some of you seem to think the automaker has descended all the way to rock bottom.