Yokohama is experimenting with putting fins on tires to clean up their aerodynamics in motion and offer improvements in fuel economy.
Nissan and Yokohama have put together a rather attractive combination of little electric vehicles, little rental prices and big ambitions. Next month, the automaker and Japanese city will debut the first carsharing program of its kind, which will involve two-seat Nissan EVs that may be rented around town.
"Handbuilt by Takumi Kurosawa," a nameplate you can find on Nissan GT-R engine blocks, describes the actions of one of four takumi who build VR38 engines for the Japanese supercar. Each of Nissan's four artisans ensure that every twin-turbo V6 receives the utmost in care and feeding from the moment each component enters the clean room for assembly.
Nissan is taking the careful approach as it brings out its second electric vehicle. To show off the car's practicality, Nissan gave seven moms in suburban Japan the chance to test drive the New Mobility Concept vehicle to see how it works transporting their kids, going shopping and running errands. The Tokyu Corp. has joined with Nissan and the city of Yokohama for the Yokohama Mobility Project Zero, which was designed to increase low-carbon transportation locally.
Yokohama debuted its new ADVAN ENV-R1 orange oil-infused racing tire at the Porsche GT3 Challenge at Sebring a few months back. At the time, the company promised to have new tires using the eco-friendly technology on the market for consumer use in short order. Apparently, that time is now. According to Dan King, Yokohama vice president of sales:
Prior to last weekend's race at Sebring, we told you about Yokohama's plan to debut their ADVAN® ENV-R1™, a new kind of tire that uses orange oil to displace about 10 percent of the total amount of petroleum used in the making of the rubber. Now that the race is over, we're naturally wondering how the new tire technology fared in competition. Apparently, rather well.
In 2008, if your factories aren't the cleanest in the world, you can always compensate with some kind of carbon-balancing intervention to fix things. Such is the case of tiremaker Yokohama Rubber Company (YRC), which just announced that it's going to plant half a million trees, which equal 25 acres of forest. YRC will plant these trees at seven facilities in Japan and 11 overseas. For Yokohama USA headquarters in Salem, VA, the estimated planted surface will be one acre.
Yokohama is doing its part to reduce petroleum consumption. Its new Super Nanopower Rubber compound uses a unique brew of citrus oil and natural rubber to cut petroleum in the tire's makeup by 80 whole percent. The Decibel Super E-Spec (they certainly have a knack for catchy names) tires that use the technology will only be available in Japan for now, but there's more to these meats than just less oil. As part of a larger conservation intiative that Yokohama's calling EcoMotion, the E-Specs are
Nissan decided to return to their roots, at least geographically, when they broke ground this past Saturday on their new global head office in Yokohama, Japan. The city of Yokohama served as the launching pad for Japan's second largest car manufacturer over 70 years ago.