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When is the last time you watched five minutes of video on a Lada that didn't involve dual power windows, fires or Fifth Gear? Don't feel bad if the answer is, "What's Russian for 'never'?", but now's a good time to change that. Lada wants the world to know that it's no longer the old Lada, ...
We've seen the tactic plenty of times before: an automaker that wants to up its game, so it hires a designer from a brand it seeks to emulate, then releases concepts that make people go "Ooh la la." Lada is the latest, having hired Steve Mattin to be its design head. Mattin is coming off tenures ...