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VIDEO: Volvo goes after tween vampire demographic with New Moon promotion

Paying for product placement for big-screen movies can be a pretty risky business. If the movie is a flop, doing so could be a big-time waste of ad dollars that could have been better spent elsewhere. But if the movie turns out to be a global blockbuster, it can look like a very wise move, indeed. Volvo struck such gold with the first Twilight movie, as millions of teens saw Edward Cullen (played by Robert Pattinson) prancing around town in his silver C30. And the safety-minded Swedish automaker is looking for lightning to strike twice by ... Read more →

Review: 2010 Volvo XC60 delivers on looks and lux - handling, too. Nav? Not so much. Chris Shunk

Volvo has seen better days. Just a few short years ago, the Swedish automaker was the lone bright spot in Ford's European luxury operation, boasting impressive sales and actual profits. ...

Volvo shows off sporty new XC60 R-Design Chris Paukert

From the "You knew it was coming" file is word that Volvo is readying an R-Design variant of their new XC60 crossover. With the company's sporty trim designation finding its way into nearly every ...

Detroit Auto Show: Volvo debuts the oh-so-Swedish XC60 Eric Bryant

Click the image above for a full sized galllery. var digg_url = 'http://www.digg.com/offbeat_news/Volvo_unveils_the_XC60_concept/'; Volvo introduced the XC60 concept last night here at the ...

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**VIDEO: Volvo goes after tween vampire demographic with New Moon promotion** 1 month ago on Autoblog

Review: 2010 Volvo XC60 delivers on looks and lux - handling, too. Nav? Not so much. 4 months ago on Autoblog

Volvo has seen better days. Just a few short years ago, the Swedish automaker was the lone bright spot in Ford's European luxury operation, boasting impressive sales and actual profits. Fast-forward to 2009, and the situation couldn't be more different. Sales are downright depressing, revenues ...

Volvo shows off sporty new XC60 R-Design 5 months ago on Autoblog

From the "You knew it was coming" file is word that Volvo is readying an R-Design variant of their new XC60 crossover. With the company's sporty trim designation finding its way into nearly every product in the fold (C30, S40, V50, S80, V70, and XC90), the move may be an expected one, but it is ...

Detroit Auto Show: Volvo debuts the oh-so-Swedish XC60 2 years ago on Autoblog

Click the image above for a full sized galllery. var digg_url = 'http://www.digg.com/offbeat_news/Volvo_unveils_the_XC60_concept/'; Volvo introduced the XC60 concept last night here at the Detroit Auto Show as a way to appeal to the thirtysomething loft-dwelling crowd (drawing on the momentum ...

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Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!

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