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Scion's newest ad campaign puts reader's rides on billboards

Scion owners recently submitted pics of their personalized vehicles, including tC, xA, xB, and xD models, to the company for evaluation. The loyal owners were participating in Scion's "United by Individuality" brand campaign, designed to put individuals' modified vehicles in magazines, on billboards, even projected onto movie screens. More than 300 cars made the cut, and they soon found themselves in the Nevada desert for a photo shoot that included racing, tuning events, and even music performances. Shown above is a stunning aerial shot of ... Read more →

Japan gets new ist, err... xD Justin Gardiner

The JDM Toyota with the most peculiar name (it's up against some pretty tough competition on that front), the "ist", had a face lift and heart transplant today. Replacing the original 2002 model, ...

Autoblog Podcast #57 Dan Roth

Episode #57 is a breezy little number, clocking in around 32 minutes long. Though on the short side, it's action-packed! We recap the Chicago show, paucity of activity and all. For starters, we return ...

Chicago Auto Show: Scion's xB gets bigger and less boxy (w/ VIDEO!) Eric Bryant

click above image to view XX high-resolution images of the redesigned Scion xB var digg_url = 'http://digg.com/design/2008_Scion_xB_First_VIDEO_and_94_high_res_images'; Scion VP Mark Templin ...

Scion xA and xB dead in December, two new models by Spring John Neff

Toyota has announced that production of its 2006 Scion xA and xB will end in December, and that the two economy cars that kicked things off for Scion will be replaced next spring by two all-new models ...

CNNMoney.com picks 7 best College Cars 3 years ago on Autoblog

The guys at CNNMoney.com have come up with a list of the 7 best "college cars" -- the best available rides for current college students or new grads who have to work within a limited budget. To make the list, each car had to have a base price of under $16,000, be fuel-efficient, and offer good ...

Is eight-years old too young for a Scion? 3 years ago on Autoblog

Sibling site Adjab posted an interesting marketing ploy. Toyota Motor Co. is currently advertising its Scion brand on Whyville.net, a website frequented by eight to fifteen year olds. Why? Toyota's theory is that such youngsters will influence their parents' vehicle choices as well as be more ...

Scion coming up on third birthday 3 years ago on Autoblog

Scion, Toyota's "youth" division, was launched three years ago this June, and the brand has much to celebrate on its third birthday. By offering up three cars that all start off under $17,000, Scion has gone some way toward redefining the term "entry level." Given parent Toyota's ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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