Continue reading Remembering Suzuki of America... in commercials

Remembering Suzuki of America... in commercials originally appeared on Autoblog on Wed, 07 Nov 2012 19:59:00 EST. Please see our terms for use of feeds.

Suffice it to say that Suzuki has never stunned North American consumers with beautiful automotive designs. In point of fact, reviewing their history reveals a certain manic quality, little of it pretty. Oddball propositions like the toy-like X-90 and character-free Esteem have given way to the likes of Suzuki's ill-proportioned Aerio and milquetoast non-statements on the order of the Verona and Forenza. But there are tangible signs that the automaker is finally finding the plot- the inexpensive Italdesign-penned Reno and the tweener SX4 crossover are both attractive propositions. But the offering most likely to become the company's poster child is the all-new-for 2006 Grand Vitara.

A direct replacement for its tired, boxy predecessor that reigned from 1999-2004, the new Grand Vitara is infinitely more compelling with even just a cursory glance. By comparison, yuppies ought to be clamoring for the reborn GV like it's next year's Ikea catalog. Simply put, it's a looker. The strong lines of its clamshell-style hood set the tone, creating a defining ridge across the top of the rectilinear grille, lending the clear-lensed headlamps a bit of edge. The former element is of the blacked-out cross-hatch variety, with a thin, u-shaped chrome lip adding definition and a bit of class. Even when viewed from the dead-on, the GV's meaty fender flares lend it a properly butch stance, particularly as they mold so nicely into the bumper, itself augmented by a pair of blisters housing auxiliary driving lamps. Complaints? Well, the chrome 'S' badge on the nose is a bit outsized, coming across like a Superman logo reinterpreted by an anime artist. But it's hard to blame Suzuki's designers for wanting to get the message out that they're finally in the business of making attractively styled vehicles.

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Continue reading 2006 Suzuki Grand Vitara 4x4 in the Autoblog Garage Day 1-2

2006 Suzuki Grand Vitara 4x4 in the Autoblog Garage Day 1-2 originally appeared on Autoblog on Mon, 29 May 2006 12:01:00 EST. Please see our terms for use of feeds.