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Say what you will, but in this business you're nobody until you have your own watch line. Ferrari has several, Bentley teams up with Breitling, Aston Martin partners with Jaeger-LeCoultre, Bugatti with Parmigiani Fleurier... the list goes on and on, and now includes one more: Carroll Shelby and David Yurman.

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Having trouble keeping track of which watchmaker is producing timepieces for Ferrari these days? It can get a little confusing. Girard-Perregaux held the license for many years, after which a lackluster partnership was formed with Panerai. Then Cabestan was contracted to make one very fancy-looking watch for the Prancing Horse marque, before Hublot got the nod. And that's not including the more affordable watches marketed less to Ferrari owners than to the Scuderia's tifosi. Now, Maranello has f

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There's no lack of choices in timepieces for automotive enthusiasts, but unfortunately most of them come down to simply slapping an automaker's name or logo (or that of a racing series or driver) on an existing timepiece and calling it a day. That, however, is not the route Maserati has gone with its new timepiece.

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Time. It's just about the ultimate bragging right when it comes to high-performance automobiles, and it usually comes down to one factor: how fast can said car get around the Nürburgring Nordschleife? Although hundreds of variables can come between a sportscar and a good lap time at the 'Ring, it's become the definitive yardstick by which such vehicles are measured. And if you're going to undertake to set a new record, you're going to need the right machine to measure it by.

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Chopard GT XL Chrono Alfa Romeo (above) and table clock (below right) – Click either image for high-res image gallery

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Bovet Ottana Tourbillon by Pininfarina – Click above for high-res image gallery

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If the usual array of premium automotive branded timepieces presented here on Autoblog isn't exactly your taste, you may want to check out the latest from Nixon. The fresh skater-culture brand has teamed up with the organizers of the Gumball 3000 to roll out a special set of watches and headphones geared towards participants and fans alike.

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If you're going to produce world-class sports cars, you're going to need the timepieces to go with them. It's a time-honored rule that's been followed by Ferrari, Aston Martin, Porsche and Bugatti, to name just a few. And now that the Saab takeover is out of the way, Spyker is preparing to join their ranks.

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Fortis Spaceleader Chronograph by Volkswagen Design – Click above for high-res image

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We're still a few months away from the official unveiling of the new California, but that didn't stop Ferrari from finding something to debut for the crowds at the British International Motor Show.

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