Mazda commercials end with the written line, "Zoom Zoom. Forever," and there are few who aren't familiar with that little boy whispering "Zoom Zoom." But while the tagline might be akin to a diamond from De Beers, the 13-year relationship between Mazda and the firm that created it isn't forever at all. Mazda has left the agency for Team Detroit/WPP, perhaps taking the little boy with them.
Chrysler isn't happy with its current marketing partner BBDO, and the Auburn Hills, MI-based automaker has put the word out that it would like some fresh perspective. Among the suitors vying for the $1.1 billion account is Grey, a London-based ad agency under the ownership of holding company WPP. Grey was reportedly scheduled to pitch their new ideas to the Pentastar on September 22nd, but the agency seems to have hit a Tsunami-sized snag.