Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[The Why? behind "Chevy Runs Deep" slogan]]>http://www.autoblog.com/2010/10/27/the-why-behind-chevy-runs-deep-slogan/http://www.autoblog.com/2010/10/27/the-why-behind-chevy-runs-deep-slogan/http://www.autoblog.com/2010/10/27/the-why-behind-chevy-runs-deep-slogan/#commentsFiled under: , ,

Chevy Runs Deep

When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy's once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the "Like A Rock campaign that ran from 1991 to 2004.

"Every brand we have is important, but it starts with Chevy."
Those two iconic, Hall-of-Fame caliber, indelible campaigns have made any attempt at solving Chevy's advertising problem a nightmare for every bright-eyed, ambitious advertising or marketing manager that has taken their turn at the Chevy wheel, and the ad agency that held the account until a few months ago.

A few things have changed, though, in the last 12 months at Chevrolet and parent company General Motors. And GM chief marketing officer Joel Ewanick and his hand-picked ad agency, San Francisco ad shop Goodby, Silverstein and Partners, are trying to stage a new era for Chevy starting tonight on the MLB World Series. The effort also precedes GM's initial public offering of stock in the new company in a few weeks. And the company is cognizant that many an investor will be watching the World Series.

To position Chevy for the future, GM and Goodby are not bashful about trying to tap the past. A 60-second so-called "Anthem" TV spot, voiced by Michigan-bred actor Tim (Home Improvement) Allen, draws on black-and-white footage of GM workers from the 1940s assembling vehicles, houses being built in the 1950s, a young couple in the 1960s full of hope and promise driving... then a cut to modern Chevrolets like Malibu, Cruze and Volt. The first line of the ad starts, "100 years ago..." A new theme line for Chevy, though Ewanick says it is not a "tagline," is "Chevy Runs Deep."

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Continue reading The Why? behind "Chevy Runs Deep" slogan

The Why? behind "Chevy Runs Deep" slogan originally appeared on Autoblog on Wed, 27 Oct 2010 16:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingchevroletchevychevy runs deepewanickfeaturedgeneral motorsgmGoodbygoodby silversteinjoel ewanickmarketingworld seriesWed, 27 Oct 2010 16:30:00 EST http://www.autoblog.com/feed/19692168/article-comments.xml http://www.autoblog.com/feed/2010/10/27/the-why-behind-chevy-runs-deep-slogan/19692168/article-detail.xml 19692168 http://www.blogcdn.com/www.autoblog.com/media/2010/10/chevyrunsdeepopt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/10/chevyrunsdeepopt.jpg <![CDATA[World Series edition Renault Clio and Megane aren't exactly home runs]]>http://www.autoblog.com/2009/06/27/world-series-edition-renault-clio-and-megane-arent-exactly-home/http://www.autoblog.com/2009/06/27/world-series-edition-renault-clio-and-megane-arent-exactly-home/http://www.autoblog.com/2009/06/27/world-series-edition-renault-clio-and-megane-arent-exactly-home/#commentsFiled under: , , , ,


World Series by Renault Clio and Megane - Click above for high-res image gallery

With nearly every automaker launching special editions by the boatload, it's hard to point a finger and claim one is really bilking it more than the others. Especially not at Renault, which typically applies the special badge treatment to limited editions of its rippin' Renaultsport hot hatches. So you'd figure that if the French automaker were to launch a special line to honor its own one-marque formula racing series, it'd bring the goods, right? Unfortunately that doesn't appear to be the case with the World Series special edition Clio and Megane.

Not to be confused with baseball's championship, the World Series by Renault is a racing class started over a decade ago by sister company Nissan and functions as a stepping stone for aspiring racers with an eye toward F1. Current grand prix drivers Fernando Alonso, Heikki Kovalainen and Robert Kubica have all won the championship in their formative years. But while the World Series by Renault runs identical Dallara chassis with 3.5-liter 425hp Renault V6 engines, the lackluster WSR edition Clios and Meganes run engines producing between 75 and 110 hp. With a handful of minor cosmetic tweaks like spoilers and alloy wheels, the WSR specials amount to little more than an options package adding £1650 (~$2700) of equipment to otherwise ordinary cars for a £500 (~$800) premium. Not a bad deal, but not quite what we've come to expect from Renault.


Gallery: Renault Clio and Megane World Series editions


[Source: Renault]

World Series edition Renault Clio and Megane aren't exactly home runs originally appeared on Autoblog on Sat, 27 Jun 2009 12:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>renaultrenault cliorenault clio wsrrenault meganerenault megane wsrrenault sportRenaultClioRenaultClioWsrRenaultMeganeRenaultMeganeWsrRenaultSportworld seriesworld series by renaultWorldSeriesWorldSeriesByRenaultwsrSat, 27 Jun 2009 12:25:00 EST http://www.autoblog.com/feed/19079909/article-comments.xml http://www.autoblog.com/feed/2009/06/27/world-series-edition-renault-clio-and-megane-arent-exactly-home/19079909/article-detail.xml 19079909 http://www.blogcdn.com/www.autoblog.com/media/2009/06/web580-renault-ws-0_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/06/web580-renault-ws-0.jpg <![CDATA[DCX gets behind baseball with Tigers Cruiser]]>http://www.autoblog.com/2006/10/18/dcx-gets-behind-baseball-with-tigers-cruiser/http://www.autoblog.com/2006/10/18/dcx-gets-behind-baseball-with-tigers-cruiser/http://www.autoblog.com/2006/10/18/dcx-gets-behind-baseball-with-tigers-cruiser/#commentsFiled under: , , , ,



More exciting than a rally cap, more powerful than the crack of Brandon Inge's bat, it's...

The Tigers Cruiser!!!

Quite possibly the best fanmobile ever, this modified PT Cruiser was created by DaimlerChrysler and Detroit NBC affiliate WDIV-TV Channel 4 in celebration of the Tigers' success in winning the American League championship series and their advancement to the World Series. Complete with its own stuffed animal tiger, the vehicle sports the Olde English "D" logo on the hood and doors and has been painted with red "stitching" to make the vehicle look similar to one of America's most famous icons -- the baseball. It might be cold in Detroit these days, but you'd better believe that they're cruising in this thing around town with the top down and music blaring.

[Source: You Tube]


DCX gets behind baseball with Tigers Cruiser originally appeared on Autoblog on Wed, 18 Oct 2006 11:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>american leagueAmericanLeaguedetroit tigersDetroitTigersnew york metsNewYorkMetspt cruiserPtCruiserworld seriesWorldSeriesWed, 18 Oct 2006 11:29:00 EST http://www.autoblog.com/feed/686401/article-comments.xml http://www.autoblog.com/feed/2006/10/18/dcx-gets-behind-baseball-with-tigers-cruiser/686401/article-detail.xml 686401 -1 2