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    Video: Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

    UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks. Being named the Most Valuable ...

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    Report: GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

    During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song ...

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    The Why? behind "Chevy Runs Deep" slogan

    When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy's once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the "Like A Rock campaign that ran from 1991 to 2004.

    "Every brand ...

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    World Series edition Renault Clio and Megane aren't exactly home runs

    World Series by Renault Clio and Megane – Click above for high-res image gallery
    With nearly every automaker launching special editions by the boatload, it's hard to point a finger and claim one is really bilking it more than the others. Especially not at Renault, which typically applies ...

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    DCX gets behind baseball with Tigers Cruiser

    More exciting than a rally cap, more powerful than the crack of Brandon Inge's bat, it's... The Tigers Cruiser!!! Quite possibly the best fanmobile ever, this modified PT Cruiser was created by DaimlerChrysler and Detroit NBC affiliate WDIV-TV Channel 4 in celebration of the Tigers' success in ...


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