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During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song ...
When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy's once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the "Like A Rock campaign that ran from 1991 to 2004.
World Series by Renault Clio and Megane – Click above for high-res image galleryWith nearly every automaker launching special editions by the boatload, it's hard to point a finger and claim one is really bilking it more than the others. Especially not at Renault, which typically applies ...
More exciting than a rally cap, more powerful than the crack of Brandon Inge's bat, it's... The Tigers Cruiser!!! Quite possibly the best fanmobile ever, this modified PT Cruiser was created by DaimlerChrysler and Detroit NBC affiliate WDIV-TV Channel 4 in celebration of the Tigers' success in ...