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The list of finalists for World Car of the Year has been whittled down from 39 entries to just three, and the finalists were announced yesterday at a press conference hosted by Bridgestone at the Geneva Motor Show.

It's that time of the year again, kiddies, to name the best car in the world. The selections for the World Car Awards awarded granted by an international panel of 66 automotive journalists, who have now announced their ten finalists.

We couldn't blame you for thinking that all of the 'Of the Year" awards were finished for the 2010, but there's still at least a few key bits of shiny hardware that have yet to be handed out – the World Car of the Year and World Performance Car of the Year. And while we're not yet sure who will take home the big prizes, we do have a short(er)list of nominees for both accolades.

Mitsubishi's president, Osamu Masuko, addressed the assembled masses in Beijing to inform them of plans to create a new subcompact car destined for Europe, China and Southeast Asia. The new platform will fit the standard dimensions of a Kei car in Japan (no more than 11.2-feet long and five-feet wide) and will come equipped with either the Japanese-mandated 660cc engine or, in markets outside of Japan, a 1.0-liter engine. Power will be sent to the rear wheels and the architecture will be flexibl

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