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word of mouth
Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has ...
You would think that Ford Motors would be but a whisper on anyone's tongue with all the merger talk about an alliance between General Motors and Renault/Nissan. But according to the Keller Fay Group, the Blue Oval is actually the most talked about brand among in America at the moment. The marketing ...