High Performance: Audi designs a €100,000 Bosendorfer piano to celebrate centenary

Noah Joseph — Tue, 07 Jul 2009 17:30:00 EST

Bosendorfer Audi Design Grand Piano - Click above for high-res image gallery

There are some things you just don't mess with. Like the shape of a grand piano. They've been making them for centuries, and though to a trained ear, one might sound different over another or even feel different to a skilled musician, by and large, they all bear the same shape. Because there are some things you just don't mess with. But then on the other hand, rules are meant to be broken. And after 100 years in business, Audi doesn't appear very eager to follow conventions. So to celebrate its centenary, the German automaker's design studio - and by that we mean their automotive design team, not a merchandising division - has teamed up with renowned Austrian keyboard builders Bosendorfer to produce a uniquely beautiful grand piano.

Of course, the same general shape had to be retained for the sake of acoustics, but one look at Audi's Bosendorfer tells you this is no ordinary grand, and chief designer Wolfgang Egger says the process will help his design team take a fresh look at automotive design as well. The Bosendorfer Audi Design Grand Piano will make its world debut at Audi's 100th anniversary celebration at the Audi Forum in Ingolstadt on July 16, after which it will be available to the public for a princely €100,000 (about $140,000). At that price level, don't expect to see one in the window down at the local music shop, but you can check it out in the high-res gallery below along with the details in the press release after the jump.

Gallery: Bosendorfer Audi Design Grand Piano

[Source: Audi]

Continue reading High Performance: Audi designs a €100,000 Bosendorfer piano to celebrate centenary

High Performance: Audi designs a €100,000 Bosendorfer piano to celebrate centenary originally appeared on Autoblog on Tue, 07 Jul 2009 17:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Audi A5 Sportback not coming to America, but you can drool over these teasers anyhow [w/VIDEO]

Sam Abuelsamid — Tue, 16 Jun 2009 19:56:00 EST

Filed under: Videos, Hatchback, Audi

Click above to see A5 Sportback teaser in high-res

We've been seeing spy photos of the upcoming Audi A5 Sportback for what seems like ages. However, thanks to the above teaser shot and a new video from Audi featuring designer Wolfgang Egger, we now have our clearest view of the new A5's profile yet. Not to be confused for production model based on the Sportback concept revealed at the Detroit Auto Show in January (which is also coming), this new A5 features also features a fastback body style. Unlike the current A5 coupe, the Sportback gets four doors on its flanks. Speaking of flanks it appears as though the Sportback will get even more muscular quarters than the coupe.

Unfortunately, we won't get the A5 Sportback here in America. In a statement released with the video, Audi of America explains that the new model doesn't fit its current plans for this market. In other words, the company doesn't think it can sell enough of the five-door hatchbacks to justify the expense of federalizing it. We'll hold out hope for the A7 Sportback, thank you. In the meantime, check out the video and the official press release after the jump.

Gallery: Audi A5 Sportback teaser

[Source: Audi]

Continue reading Audi A5 Sportback not coming to America, but you can drool over these teasers anyhow [w/VIDEO]

Audi A5 Sportback not coming to America, but you can drool over these teasers anyhow [w/VIDEO] originally appeared on Autoblog on Tue, 16 Jun 2009 19:56:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments