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Whoops, eh? - Canadian Ford ad spurs backlash

The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline "Built for life in Manitoba." Innocuous enough, you say? Apparently not. We can't say for sure if it's just people looking for things to get offended over, or if Canadians are just hypersensitive to Manitoba's reputation as a car theft hotspot. ... Read more →

Hyundai backing out of Super Bowl ads Dan Roth

The economy appears to be swooning, and before we land softly (or crash hard), company's have begun to circle their wagons and reduce unnecessary spending. This often translates directly into reducing ...

Whoops, eh? - Canadian Ford ad spurs backlash 1 year ago on Autoblog

The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline ...

Hyundai backing out of Super Bowl ads 1 year ago on Autoblog

The economy appears to be swooning, and before we land softly (or crash hard), company's have begun to circle their wagons and reduce unnecessary spending. This often translates directly into reducing advertising budgets. It's tough for an automaker to skimp on engineering and we've all seen what ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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