Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Volkswagen building Beetle Shark Cage in honor of Shark Week [w/video]]]>http://www.autoblog.com/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/http://www.autoblog.com/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/http://www.autoblog.com/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/#commentsFiled under: , ,

Wireframe VW Beetle shark cage

What do sharks and the Volkswagen Beetle have in common? No, this isn't a joke. We can't really come up with any uncontrived correlations, but that isn't stopping VW from being the title sponsor of Discovery Channel's 25th annual Shark Week.

But, apparently, VW and Discovery also had some difficulty relating a small, German hatchback to a large, voracious, man-eating fish.

"When Volkswagen approached us asking, what's the next big thing we have going on this year that they can align with, Shark Week was a natural choice," said Scott Felenstein, SVP-ad sales, Discovery Channel in a story on AdAge.com. "Shark Week is Discovery's Super Bowl."

"The biggest task for us was how to integrate VW and Shark Week without it just being tacked on," said Scott Clark in the same story. He's one of the creative directors for the project at Interpublic Group's Deutsch. "We tried to find the similarities between sharks and the Beetle, but there weren't a lot. Instead we took the fun and playfulness of the Beetle on land and brought it under water."

So how do you work Beetle into Shark Week? With a wireframe Beetle shark cage, of course!

"We wanted the integration to be authentic and fit naturally with the Volkswagen brand, imprinting our signature style on Shark Week," said Justin Osborne, general manager, marketing communications, Volkswagen of America, Inc. "The Beetle shark cage plays on the silhouettes of two of the most iconic images, the shark fin and the Volkswagen Beetle."

VW's press release says the "Volkswagen Beetle Shark Observation Cage" will "put viewers in the driver's seat as it cruises along the ocean floor."

Check out the full press release and video below.

Continue reading Volkswagen building Beetle Shark Cage in honor of Shark Week [w/video]

Volkswagen building Beetle Shark Cage in honor of Shark Week [w/video] originally appeared on Autoblog on Fri, 27 Jul 2012 12:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 volkswagen beetlebeetledeutschediscoverydiscovery channelinterpublicnew beetlesharkshark cageshark weeksharksvolkswagenvwwireframewireframe beetleFri, 27 Jul 2012 12:14:00 EST http://www.autoblog.com/feed/20286867/article-comments.xml http://www.autoblog.com/feed/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/20286867/article-detail.xml 20286867 http://www.blogcdn.com/www.autoblog.com/media/2012/07/beetlenosesteaser-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/07/beetlenosesteaser-opt.jpg <![CDATA[History of Formula One cars in wireframes is neato]]>http://www.autoblog.com/2012/07/03/history-of-formula-one-cars-in-wireframes-is-neato/http://www.autoblog.com/2012/07/03/history-of-formula-one-cars-in-wireframes-is-neato/http://www.autoblog.com/2012/07/03/history-of-formula-one-cars-in-wireframes-is-neato/#commentsFiled under: , , ,

Wireframe F1 video screencap - 1950

F1 evolution timeline infographicSay what you will about Formula One, but the sport remains a showcase for some of the most impressive automotive engineering on the planet. That's nothing new, either. F1 has always served as a showcase for pure design in the pursuit of a singular purpose. One creative soul has taken the time to pay homage to F1 race car development over the decades with a unique wireframe animation. The short clip takes us from 1950 to present day, from straight-eight engines to mighty V12 powerplants and the shrieking V8 monsters of today.

Ruf Blacklock, the mind behind the video, has also worked up an awesome infographic timeline detailing the emergence of various technologies over the years. Following the course of the infamous Autodromo Nazionale in Monza, Italy, the timeline shows us exactly how the sport grew from the classic racers of the '50s to the tech-laden machines of today. It's nearly as interesting as the video itself, and you can check it out by clicking on the inset photo above. You may also take a look at the video below.

Continue reading History of Formula One cars in wireframes is neato

History of Formula One cars in wireframes is neato originally appeared on Autoblog on Tue, 03 Jul 2012 12:46:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>designf1formula 1formula oneracingvideowire framewireframewireframe f1 videoTue, 03 Jul 2012 12:46:00 EST http://www.autoblog.com/feed/20270197/article-comments.xml http://www.autoblog.com/feed/2012/07/03/history-of-formula-one-cars-in-wireframes-is-neato/20270197/article-detail.xml 20270197 http://www.blogcdn.com/www.autoblog.com/media/2012/07/wireframe-f1-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/07/wireframe-f1-628.jpg <![CDATA[Range Rover Evoque gets the Benedict Radcliffe wireframe art treatment [w/video]]]>http://www.autoblog.com/2011/03/04/range-rover-evoque-gets-the-benedict-radcliffe-wireframe-art-tre/http://www.autoblog.com/2011/03/04/range-rover-evoque-gets-the-benedict-radcliffe-wireframe-art-tre/http://www.autoblog.com/2011/03/04/range-rover-evoque-gets-the-benedict-radcliffe-wireframe-art-tre/#commentsFiled under: , , ,

Radcliffe wireframe land rover evoque
Land Rover Evoque goes wireframe - Click above to watch video after the jump

Land Rover is officially in love with wireframe artwork. In September of 2010, four artists were commissioned to produce wireframe interpretations of the Range Rover Evoque. For the 2011 Geneva Motor Show, Land Rover reached out to artist Benedict Radcliffe for a redux of sorts.

Radcliffe's wireframe take on the Range Rover Evoque is (supposedly) meant to showcase the personalization options available to Land Rover customers. The entire piece can be broken down into several smaller pieces that showcase various options available on the Evoque.

Click past the jump to watch a behind-the-scenes video that shows how Radcliffe produces his wireframe artwork. So... how long until this piece shows up at the Tate Modern?

[Source: Land Rover]

Continue reading Range Rover Evoque gets the Benedict Radcliffe wireframe art treatment [w/video]

Range Rover Evoque gets the Benedict Radcliffe wireframe art treatment [w/video] originally appeared on Autoblog on Fri, 04 Mar 2011 17:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>genevageneva 2011geneva motor showland roverland rover range rover evoquerange rover evoquevideowire-framewireframewireframe evoqueFri, 04 Mar 2011 17:00:00 EST http://www.autoblog.com/feed/19868316/article-comments.xml http://www.autoblog.com/feed/2011/03/04/range-rover-evoque-gets-the-benedict-radcliffe-wireframe-art-tre/19868316/article-detail.xml 19868316 http://www.blogcdn.com/www.autoblog.com/media/2011/03/prnphotos103253-land-rover-b-lede_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2011/03/prnphotos103253-land-rover-b-lede.jpg <![CDATA[I can see its ribs! Toyota Corolla in wireframe]]>http://www.autoblog.com/2007/08/30/i-can-see-its-ribs-toyota-corolla-in-wireframe/http://www.autoblog.com/2007/08/30/i-can-see-its-ribs-toyota-corolla-in-wireframe/http://www.autoblog.com/2007/08/30/i-can-see-its-ribs-toyota-corolla-in-wireframe/#commentsFiled under: , , ,



Art and automobiles share an uneasy crossroads. Automotive body design is certainly art, but the expression tends to be curtailed by the demands of commerce. Design a car that leans too far towards pure art, and the market will reject it. The symbiosis of needs has served the automotive industry well for the past century. On the fringes are the folks who perpetrate art for art's sake against the automobile. Most of these works are less accessible, though sometimes, there's a consociation that successfully melds higher concept art with the automobile. We're not talking about growing grass on your Riviera here.

British artist Benedict Radcliffe has created a full size rendering of a Toyota Corolla, making the world a more surreal place. The work is essentially a line drawing of the car rendered in three dimensions. Cool. Radcliffe's previous wireframe Impreza was more in line with the pure art mindset, as the Corolla was commissioned for use in a video production. The white painted sculpture lends the photographs a surreal retouched look, and we're kind of bummed we weren't able to turn up the actual commercial, as the couple of shots of the car on set look impressive with the reflective black floor. We can't help but wonder what they chromakeyed behind it, too.

[Source: Skirmisher.org]

Gallery: Wireframe Corolla

I can see its ribs! Toyota Corolla in wireframe originally appeared on Autoblog on Thu, 30 Aug 2007 13:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingartartistbenedictbritishmarketingradcliffesculpturetoyotawirewireframeThu, 30 Aug 2007 13:01:00 EST http://www.autoblog.com/feed/976816/article-comments.xml http://www.autoblog.com/feed/2007/08/30/i-can-see-its-ribs-toyota-corolla-in-wireframe/976816/article-detail.xml 976816 http://www.blogcdn.com/www.autoblog.com/media/2007/08/toyota_wireframe_450_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2007/08/toyota_wireframe_450.jpg -1 2