Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Check out VW's wireframe Beetle swimming with sharks]]>http://www.autoblog.com/2012/08/10/check-out-vws-wireframe-beetle-swimming-with-sharks/http://www.autoblog.com/2012/08/10/check-out-vws-wireframe-beetle-swimming-with-sharks/http://www.autoblog.com/2012/08/10/check-out-vws-wireframe-beetle-swimming-with-sharks/#commentsFiled under: , , ,



We recently told you about the Volkswagen Beetle shark cage constructed as a tie-in with Discovery Channel's Shark Week, now you can see it in action. Well, briefly - the video below spends a lot more time talking about it than actually showing it in action, but you'll just have to tune into Shark Week (next week) for that.

The wireframe Beetle-shaped cage that can be driven on the ocean floor is said to be just a quarter-inch off the dimensions of a Beetle Turbo. However, probably the most important thing about any of this is that it has thrusters, which we think should absolutely be a production option starting right now. Scroll down for the preview.

Continue reading Check out VW's wireframe Beetle swimming with sharks

Check out VW's wireframe Beetle swimming with sharks originally appeared on Autoblog on Fri, 10 Aug 2012 14:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>beetlediscovery channelshark weekvideovolkswagenvwwireframe beetleFri, 10 Aug 2012 14:59:00 EST http://www.autoblog.com/feed/20298053/article-comments.xml http://www.autoblog.com/feed/2012/08/10/check-out-vws-wireframe-beetle-swimming-with-sharks/20298053/article-detail.xml 20298053 http://www.blogcdn.com/www.autoblog.com/media/2012/08/beetlesharkcage_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/08/beetlesharkcage.jpg <![CDATA[Volkswagen building Beetle Shark Cage in honor of Shark Week [w/video]]]>http://www.autoblog.com/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/http://www.autoblog.com/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/http://www.autoblog.com/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/#commentsFiled under: , ,

Wireframe VW Beetle shark cage

What do sharks and the Volkswagen Beetle have in common? No, this isn't a joke. We can't really come up with any uncontrived correlations, but that isn't stopping VW from being the title sponsor of Discovery Channel's 25th annual Shark Week.

But, apparently, VW and Discovery also had some difficulty relating a small, German hatchback to a large, voracious, man-eating fish.

"When Volkswagen approached us asking, what's the next big thing we have going on this year that they can align with, Shark Week was a natural choice," said Scott Felenstein, SVP-ad sales, Discovery Channel in a story on AdAge.com. "Shark Week is Discovery's Super Bowl."

"The biggest task for us was how to integrate VW and Shark Week without it just being tacked on," said Scott Clark in the same story. He's one of the creative directors for the project at Interpublic Group's Deutsch. "We tried to find the similarities between sharks and the Beetle, but there weren't a lot. Instead we took the fun and playfulness of the Beetle on land and brought it under water."

So how do you work Beetle into Shark Week? With a wireframe Beetle shark cage, of course!

"We wanted the integration to be authentic and fit naturally with the Volkswagen brand, imprinting our signature style on Shark Week," said Justin Osborne, general manager, marketing communications, Volkswagen of America, Inc. "The Beetle shark cage plays on the silhouettes of two of the most iconic images, the shark fin and the Volkswagen Beetle."

VW's press release says the "Volkswagen Beetle Shark Observation Cage" will "put viewers in the driver's seat as it cruises along the ocean floor."

Check out the full press release and video below.

Continue reading Volkswagen building Beetle Shark Cage in honor of Shark Week [w/video]

Volkswagen building Beetle Shark Cage in honor of Shark Week [w/video] originally appeared on Autoblog on Fri, 27 Jul 2012 12:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2012 volkswagen beetlebeetledeutschediscoverydiscovery channelinterpublicnew beetlesharkshark cageshark weeksharksvolkswagenvwwireframewireframe beetleFri, 27 Jul 2012 12:14:00 EST http://www.autoblog.com/feed/20286867/article-comments.xml http://www.autoblog.com/feed/2012/07/27/volkswagen-building-beetle-shark-cage-in-honor-of-shark-week-w/20286867/article-detail.xml 20286867 http://www.blogcdn.com/www.autoblog.com/media/2012/07/beetlenosesteaser-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/07/beetlenosesteaser-opt.jpg -1 2