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Let's sit down for a moment and think back to 1988. Have a clear picture yet? Neither did we, at first, so here's a refresher. Back then, environmentalists were likened to extremists. Their viewpoints were thought to be so far-fetched and disconnected from popular views that they were outsiders, even weirdos. In some ways, Bill Ford fit into that group of crazy environmentalists. Not a major problem, unless you're hired as the director of Ford Motor Company – then it's a huge complication.

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William Clay Ford, Jr., Ford Motor Company's executive chairman of the board of directors and great-grandson of Henry Ford, gave a speech about sustainability at University of Michigan Tuesday last night (Nov. 13). The hour-long speech, which included an introduction from the University president, a short film and a Q&A, focused primarily on Ford's efforts to create a more sustainable future. You can watch the entire speech online, if you have version 10 of Windows Media Player.

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